WHY E‑COMMERCE?

Read the latest market insights
The concept of e-commerce is widely and widely discussed today, but the key question is whether it pays off.
We say yes, and right now is the right time to start working on a new online store.
If you are interested in history and how e-commerce came to be
We offer to read 7 reasons why now is the right time to start e‑commerce:
The Internet is being used more and more in the world

Today, the Internet is no longer available to just a few people and has long been used only for entertainment and information purposes. The Internet has become the first necessity - in recent years, the frequency of its use has grown rapidly in all age groups.

Number of Internet Users Worldwide (2012 ‑ 2021)
[Source: https://www.oberlo.com]
The volume of e-commerce is growing worldwide

With the development of not only individual e-shops, but particularly - giants such as Amazon, Ebay, etc., people are increasingly choosing to shop online.

People are increasingly choosing to shop online because of following benefits:
  • An opportunity to compare offers more easily;
  • Make choices without rushing and leaving home;
  • In addition, e-store offers are often cheaper compared to physical stores.
Ecommerce vs In-Store Global Retail Sales Growth: Year-over-Year
[Source: eMarketer]
3. Social distancing
Social distancing and the requirement to stay at least 2 meters away from others encourage people to place orders online.
4. The fastest way to go "to market"
Finding physical store premises or distributors often takes a lot of time and resources to start selling goods or services.
5. Lower costs
Also, in most cases, setting up an e-store will be much cheaper than opening and maintaining a physical shop.
6. Ability to configure products
customers can configure and match products that differ in shape, size and color on your e-commerce platform. This means your customers can customize products to their own requirements, without the help of your sales or support department. This saves both your customers and your company time and effort.
Easier to reach new customers

An e-shop can provide an opportunity to reach an ever-increasing audience. If until now the products or services were sold in only one market segment, then with the help of the e-store the target audience can be the whole country or even the world.

So it’s clear – ecommerce is here to stay.
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MARKET
Window and door industry around the world ir growing. Everyone wants to see numbers of statistics but the numbers depends on the research company and the website you read. Depending on the source and the research company, growth rate is between 4-5% per year. The demand for doors and windows is increasing by residential construction buildings and the growing investments in renovation, replacement, retrofit, and home improvement projects.
Key trends in the Global Window & Door Market 2021:
  • Demand for windows is expected to rise at an above average pace through 2026;
  • New housing activity, expanding urban populations, ongoing industriazlization will drive sales growth;
  • Design trends that call for increased use of daylighting to let more natural light into buildings will boost window demand, as structures will feature more and larger windows with larger areas of glazing;
  • Customers can configure products online;
  • More stringent building codes will fuel sales of energy efficient products.
Windows and doors market value

If you are looking for Europe's window and door market and want to know more details and see statistics https://www.researchandmarkets.com.

The Europe doors and windows market size is about to reach USD 85 billion by 2025, growing at a CAGR of 3% during the forecast period. The industry is expected to reach unit shipments of over 168 million by 2025. The demand is likely to be fueled by the growth of the residential sector in Europe.

The residential construction market in Western European countries such as the UK, France, as well as Central and South European countries are likely to grow at a CAGR, ranging between 2% and 5% during the forecast period.

The rise in the construction of new residential properties will propel the demand for new products, which, in turn, will boost the replacement of old doors and windows. Currently, there is a growing demand for these products with multiple glazed options and variants that promise high thermal efficiency by eliminating heat loss through doors and windows of buildings.

Large geographic differences regarding brand awareness
[Source: Interconnection Consulting]
Internet as information source for windows&brand
[Source: Interconnection Consulting]

Other product group to sell online is building materials. If you are a manufacturer or marketer of building materials we offer you to sell online your product. Whatever the specifics are for your product, Flowdel offers you an opportunity to sell your building materials online. There is part of your target audience that would love to shop online for a variety of reasons. Here you can read about three main reasons why to sell building materials online https://findbuildingmaterial.com

Global Building Materials Market
Market forecast to grow at a CAGR of 5.7%
[Source: www.researchmarkets.com]

Now is the time for building materials brands to move into the e-commerce market, with 70% of construction companies believing those who do not adopt digital ways of working will go out of business, according to www.sana‑commerce.com.

The report goes on to saying that an impressive 89% agree that digitization will transform the ways they work.

An online marketplace offers a more efficient way to sell and distribute goods to suppliers, dealers, wholesalers, businesses and manufacturers.

Rather than bypass customers in the distribution chain, an online marketplace allows brands and manufacturers to collaborate easily and efficiently. Companies can gain insight of their customers through data gathering, and can experiment with new online sales possibilities

5 tips for successful e‑commerce business in the building industry
For those who want to start or improve their online sales, now is the right time to begin. Here are 5 tips on how to successfully sell building materials online:
1) Collaborate with knowledgeable suppliers;
2) Develop an effective e-commerce strategy with a clear business plan;
3) Offer an online portfolio of relevant products;
4) Use SEO-optimized content and strong visual imagery;
5) Use analytics to track user progress.
E-commerce is not only about buying and selling online. It is not just about engaging customers online either. E-commerce should be a business tool and should allow your organization to benefit from a larger digital transformation and business evolution initiatives.
For many manufacturers who have already invested in e‑commerce strategically, this has proven to be true:
  • 39% of manufacturers report overall revenue growth as a benefit of e‑commerce;
  • Over one-third of manufacturers say that e-commerce has improved their customer experience;
  • 38% of manufacturers report that e‑commerce improved their business efficiency.
Business impact of e‑commerce on the manufacturing industry
  • For more data like this, as well as insights into how manufacturing e-commerce, supply chain optimization and business transformation can all work together to take your organization to the next level, read the latest 2021 report data from https://info.sana-commerce.com.
  • Europe's building materials market size exceeded USD 110 billion in 2020 and is projected to grow at 3.8% CAGR from 2021 to 2027. The growing number of applications for lumber and panel products is likely to propel the industry growth.
Europe's building materials industry will be majorly driven by rising government & commercial expenditure toward modern infrastructure. In the last few years, there has been a promising growth in the flooring systems across the region on account of the increasing number of remodeling and renovation activities. Furthermore, the growing demand for structural changes in residential as well as industrial establishments will augment new roofing & flooring, thus boosting the building materials demand. There have been considerable initiatives for the development of state-of-the-art infrastructure to keep industrial and commercial operations smoothly and effectively.
Europe building materials market
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